Merpati

Rebranding one of the greatest Indonesia's legacy.

OUTLINE
In 2015, the legendary airlines was going to be relaunched. The instruction to Dreambox was to “change everything but the name Merpati”, for the brand legacy sticked with the Merpati name.

CHALLENGE
The image of a financially troubled Merpati was still in people’s mind. Meanwhile, most people wouldn’t believe that Merpati could be saved.

SOLUTION
Along with IT system and management change, Dreambox created a whole new brand for Merpati. Now Merpati was a full service airlines that invited people to eastern Indonesia.