IBI Darmajaya

Strengthening the position as the best private university in Lampung.

OUTLINE
Established in 1995, IBI Darmajaya is now one of the best university in Lampung. Dreambox was assigned to create a rebranding program to further strengthen the brand.

CHALLENGE
The brand vision is not shared well across people in the organization. The visual system lacks consistency as well, resulting in an unclear marketing message to the audience.

SOLUTION
Through a deep brand analysis method, Dreambox redefined the brand vision and created an enhanced brand platform to be the foundation of Darmajaya. Dreambox created a brand engagement program to share the new brand platform to all employees in the organization. A new visual system was also designed to convey the right message to the desired audience.

Task To Do

  • Brand Analysis
  • Brand Immersion
  • Brand Platform
  • Brand Naming
  • Brand Visual
  • Brand Application
  • Brand Guideline
  • Brand Engagement