“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin
The trend of communication way has change many elements in a lot of fields. For example, even education, industry, marketing, and advertising, all those field got the effects. Of course, it’s good to have idealism that has build the brand of the business, but it’s also wise to follow the changes, especially in this digital era, so the business will flow together with the growing of the world.
People nowadays doesn’t like to do the normal and basic things. Especially students, they prefer to get answers from Google than asking their teacher. People mostly read online newspaper than paper-printed version. Online marketing is a field that grows rapidly. Almost everything can be bought online. Simply just browse, choose, compare, and you can buy things with only one click.
Branding as a product wasn’t the job of the advertisement section. Now it has become the job of an influencer. What is influencer? Influencer is a person who has their own personal social media account with a lot of followers or friends. Influencers are trusted and almost everything they do will be followed by their followers and friends.
Influencer aren’t always a famous person in art or any other fields. It may be an ordinary people, but he or she can inspire others and do something awesome. Influencer may also be people who dedicate their days to do online jobs. He or she may also be an online freelance writer, blogger, vlogger, youtuber, owner of online shop, or so many other jobs that is related to the online world.
The growth of the “now” netizen communication style is a great chance to do influencer branding. It will be a win-win solution for the brand and the influencer. The brand will get famous when it is promoted by the so-called influencer. The influencer will also get a certain amount of payment for the job he or she do.
So don’t be afraid to have social media account and be active in it. It can grow your communication skills and offer a lot of benefits. One of them is a chance to be and influencer and to do influencer branding.
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