“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.” – Scott Bedbury
Brand strategy is the plan or strategy to make a certain brand become identified by the market. Creating a brand strategy is never easy, there are always things that need to be kept in mind in order to make the strategy work. To create a working brand strategy, you will need to create brand positioning, target market, budget, brand message, brand identity, website, etc. Each of these things need to be thoroughly researched to create the perfect brand strategy.
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Every successful brand in the world has its own brand strategy in order for them to be able to market their product or services to their target market. For example, a restaurant that mainly sells a certain type of food and drink will need to find out the right demographics for them to product their food. If that restaurant sells spicy food, they will need to consider the target market before setting up a promotional activity. In your opinion, do you think that that restaurant would market their food to people who don’t like spicy food, say, children? No they wouldn’t. That is one of the things that need to be considered when creating a brand strategy.
One way to create a brand strategy contribute into the brand strategy. You can ask your employees what they think about the brand and what the company should do in order to attract more people to buy from your brand. Once you’ve gathered their opinions about your brand, find out what your target market might like and not like about your brand. By combining these two things, you will be passing the first step on creating a good brand strategy.
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However, those two things alone aren’t enough to create brand strategy. As said in the beginning of this article, creating a brand strategy isn’t easy. You will need a professional help in order to create the most perfect strategy for your brand. Seeking for a professional help to handle your brand however, isn’t hard! There are many brand consultants that can offer you to create a good brand strategy.
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