30 January 2018

How does one build a trustworthy and reliable brand?

To build a brand that is both trustworthy and reliable, one should know that the brand needs to:

Be consistent.

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Consistency is key – enough said. When your brand sticks to one corporate identity only without changing it for a long time, both your customers and potential customers will be able to enjoy buying your products with ease. You have to put yourself in your customer’s shoes; if you were one of your regulars, would you keep trusting let alone buying from a brand that changes its logo, brand name and product packaging regularly due to various reasons? No, you wouldn’t.

Related: 3 Reasons Why Being Inconsistent Could Cause Danger to Your Brand

Have a distinctive value.

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By not having a value that can differentiate your brand from its competitors, how would you expect your customers to trust your brand? Not only that they might think your brand is not trustworthy, they might also think that your brand and its products are boring. Find a way to create a unique yet intriguing value that makes your customers go for your brand without thinking twice by learning how the market works, what your customers prefer and what they don’t, etc. You can achieve this by handing out surveys to your customers.

Be within reach.

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Your customers will appreciate it when your brand is within their reach or in other words, easily accessible. The reason behind that is because people love simplicity. Imagine having a brand that sells good products accompanied with great customer service, not only that your existing customers will love your brand even more, even  your potential customers might fall for your brand.

You can achieve this by putting your products on various stores within the country, developing an intriguing website and social media pages for your customers to gain information from your brand, improving customer service, etc.

Be honest.

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It goes without saying that brands who don’t provide their customers the ‘truth’ won’t be trusted by their customers. By being transparent, brands can ensure their customers that they’ve got nothing to hide or in other words: the brand is honest.

Related: 3 Tips on Making Your Brand more Visible

Follow these tips to build yourself a trustworthy and reliable brand!

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