09 May 2017

It’s not easy to build brand loyalty with your customer. Slogans, advertisement, and any other old ways are no longer able to move the consumer’s heart. That’s why you need to find new methods. How?

Well, you need to start listening to your customer needs and wants by creating a brand advocate. In order to stand out, you need creativity and innovation. That’s what Coca-Cola did. They created Coca-Cola Freestyle Machine since 2009 which giving variant of flavors. Not only that, they let the customer to mix it and create their flavors.

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Another great things that comes from this touch screen machine that it can sending Coca-Cola a very useful data on what the customer needs and wants. Coca-Cola Freestyle Machine prove that Cherry flavors is one of the customer’s favorite. It also interact directly with the customer and help the marketing process. By listening and understanding what your customer’s wants is very necessary. It creates brand loyalty towards your brand and it is the key to maintain your brand relationship with the customer.

Brand loyalty makes the customer have repeatable purchases and committed towards your brand. Its definitely help you to increase sells and income. Besides, your customer will talk about you and indirectly promote your brand to others. You can save up more when you have clear data about what the customer needs and wants.

That’s why its necessary to build brand loyalty with customers to maintain your relationship with them. You can build it with us to make it great!