21 November 2017

“Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark.” – Jay Danzie

Image Sources: Sweety High 

Kylie Jenner is one of the most popular influencers in the United States. She’s in the spotlight since a young age and gets known by ‘Keeping Up with the Kardashians’, and now she owns reality show called ‘Life of Kylie’. Okay, you probably know her and her baby bump news in all over the media.

Even though now she’s pregnant, that doesn’t mean she’s abandoned her current business. By having 99 million followers on Instagram, she’s undoubtedly doing great on running Kylie Cosmetics via online. And, that doesn’t stop her.

Kylie collaborated with Topshop to sell her cosmetic line physically. Kylie Jenner’s lip kits always draw massive shoppers when they sell it online, but now you can see the shoppers on the street waiting to see, touch and purchase it directly.

It does help Topshop company to raise their sales since the decrease in 2016 according to BBC. The competition in clothing line becomes tighter ever since the changing in consumer behaviour recently.

The shoppers are happy with the pop-up stores.

Kylie’s pop-up stores are getting positive responses from the shoppers. The reason behind the positive reactions is because the loyal and new customers wanted to experience the lip kits personally and some of them like to purchase it on the store to get a fast refund if something wrong happened with the products.

Some of them even line up from the morning before the stores open.

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Image Sources: Leticia Miranda

You can see it yourselves how crucial personal branding even in the business, right? Personal branding that follows with digital marketing will undoubtedly work. You will find the answer to the big question “Have You Done These 4 Ways To Become An Expert in Personal Branding?” Here.