Live It Up!

Estville is a fashion brand that focuses on bags for young adults and professionals. Estville products have high functionality combined with minimalist premium design.

Estville does not have a clear branding strategy. In terms of visual, their current style is not inline with the target market’s preferences.

We performed a series of quantitative and qualitative research to navigate the brand strategy. We positioned Estville to be a soulful brand that encourages people to live to the fullest. The new brand is modern, youthful, and elegant.