Sleep Like a King
King Koil is well known for its function – supporting people’s spine. As the best selling premium mattress in Indonesia, King Koil needed another brand message to expand its market.
King Koil is considered as a healthy mattress that sometimes people didn’t feel the need to buy it.
We came up with a more emotional benefit, instead of its functional benefit. We viewed potential customers as kings, and every king deserves the best. If the audience felt triggered that they considered themselves as modern kings, King Koil is definitely for them. The respond was superb and many people loved the new advertisement.