Rebranding one of the greatest Indonesia's legacy.
In 2015, the legendary airlines was going to be relaunched. The instruction to Dreambox was to “change everything but the name Merpati”, for the brand legacy sticked with the Merpati name.
The image of a financially troubled Merpati was still in people’s mind. Meanwhile, most people wouldn’t believe that Merpati could be saved.
Along with IT system and management change, Dreambox created a whole new brand for Merpati. Now Merpati was a full service airlines that invited people to eastern Indonesia.