16 November 2017

What did you choose to be when you were still in the kindergarten? Did you choose to become a doctor, a lawyer, a football player, a teacher, or did you choose to become an astronaut?

Your teacher wanted you to explore your imagination when you were asked that question. Some of you might still have that dream of becoming what you wanted to be since you were a kid until today, some of you might don’t. As you grew up, you probably dream of having a more realistic occupation that you can reach realistically like for example, working behind the desk. But that’s just too dull. Then, what kind of job should you go for that is fun but realistic at the same time?

You can just run your own business.

Running a business based on your passion, doesn’t that sound good? Nothing beats getting money by doing things you enjoy.

You don’t think running your own business is realistic to you? Name a big company that pops up to your mind. Is it Apple? Coca-Cola? Every big and successful companies you see or hear today had to start somewhere. Did you know that Microsoft was founded by a college dropout? Did you know that Google started their first operation on a small garage? If they can make it happen, you can, too.

You don’t have to master business economics to become an entrepreneur. Who would’ve thought that a computer geek would run one of the biggest software companies in the world? Well, Bill might be more than just a computer geek who dropped out of Harvard, but still. Bill Gates studied law in Harvard to become a lawyer like his father. He chose to go for his own desired passion, which is building his own computer brand over his law studies, and today, he became one of the richest people on earth.

Related: The Secret Recipe of Building a Successful Brand

If you want to run your own business, follow these tips – it might help.

Learn about your target market.

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First of all, when running a business, you’ll need to identify and decide on what market you’re going to sell your products. Ask these questions; “To what kind of people your products are going to be targeted at? Why do they buy these products? What do they prefer and what do they avoid?” These questions are just a few amongst many more questions you can ask yourself to learn about your target market. The more specified your target market, the easier your product will sell.

Don’t just create a product, create a brand.

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People refer to brands when they go to a convenience store to buy groceries. They don’t just randomly buy things, they have some reason behind their purchase. Just selling a product won’t cut it, because people would obviously go for existing products that has been around for years over some fishy product with no brand. Also, brand adds value to products that makes them different.

Related: 3 Tips on Making Your Brand more Visible

Find out and learn about your competitors’ brands and what they do.

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This step helps you to evaluate what your brand should offer and what it shouldn’t. By understanding your competition, you will be able to figure what your competitors use as a value and you can use it to create your brand’s distinctive value. Value is what makes a product sells.

Learn from the veterans.

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Big companies with big names have history. You can look from their examples on how they deal with problems, how they create values, how they try to stand out, how they sustain their name until today, etc. Learning from another people’s experiences is also one way to create a good company.

You can use these tips to help yourself start and run a business. Click here for more articles about brand and branding.