“Social media is not just an activity; it is an investment of valuable time and resources.” – Sean Gardner
These days, brands are required to have official social media accounts. This is done with the purpose to help brands connect with people more easily. Social media is also necessary to help smaller brands increase and strengthen their brand image which can ultimately attract more customers to purchase products or services from the brand.
The problem is each social media has different characteristics that can attract audiences from different demographics. Brands need to choose the right platforms that go along with their brand personality. Otherwise, they will not be able to gather much followings, let alone make any significant changes to the brand.
We have gathered several tips that need to be kept in mind in order to strengthen one’s brand image when using social media:
Choosing the right platform
As stated earlier, each platform has its own unique audiences. For instance, you can see brands become more ‘human’ on Twitter where they joke around with their followers as if the brand was a real person. This strategy has been proven as very effective to increase engagement between the brand and its customers, but it isn’t applicable for every brand.
To choose the right platform, brands first need to find out which platform has the audience that is similar to their customers, or they can choose to be active on all platforms and have different approach to each of them. At the end of the day, brands need to remember that every activity that is done including this social media strategy will reflect brand’s personality and characteristics, so everything needs to be made carefully.
Creating the content
Content creating has always been a big problem when it comes to social media branding. Everything that will be posted needs to be aligned with the brand’s principals, otherwise it could hurt the brand’s credibility. Don’t try too hard, find out what’s trending, tell your followers what they want to hear, and try to avoid controversial topics such as politics and religion, make sure the content is relevant, and you’re good to go. Also, try to create ‘fun and different’ content every once in a while.
It may sound simple because it is; the more you overthink what content to create the worse the content will come out.
Mind the quality
Now, make sure that everything is well-made and is qualified to be posted online. Everything that is posted online can never be erased, so everything needs to be posted on the highest quality. Put some time to create the content, hire graphic designers to ensure the quality even further because the brand’s credibility is on the stake.
These steps are necessary if brands intend to be more known online while strengthening their brand image at the same time. Click here to learn more!