Bayu Buana has been one of the most respected travel agents in Indonesia since 1972. As the most prominent agent, it is pretty challenging for Bayu Buana to maintain its brand position with the new market preferences.
To stand out better, in 2017, Bayu Buana decided to improve its branding & marketing strategy. Dreambox Marketing Agency aimed to make it easier for customers to recognize Bayu Buana’s proven quality and credibility over the years to compete better in the industry.