With ever-growing 50 projects and undeniable reputations over the last decade, Summarecon Serpong has established itself as one of the most trustworthy luxurious property developers. However, with the new digital era getting more and more flexible, Summarecon Serpong needs to innovate the look and feel of its brand.
Dreambox took the Triple Harmony as the core of the new visual identity. With strategic branding, visual branding, and digital activation, Dreambox created the fluid-like shape of the now Summarecon Serpong. The image can adapt to various applications, from above-the-line media to digital and merchandise.