The leap of a long-standing champion.
Bayu Buana has been one of the most respected travel agents in Indonesia since 1972. Being the biggest, it is even more challenging for Bayu Buana to maintain their brand in the heart of their customers.
Since last few years, competition in the travel industry has never been more competitive than ever. Most travel agents in Indonesia don’t have a structure for their marketing tools. Bayu Buana needs to stand out from its competitors.
A new strategy is necessary to stand out from the crowd. Bayu Buana decided that 2017 the right time to have a leap of branding & marketing strategy. The aim is to make it easier for customers to recognize their long-standing brand so Bayu Buana can compete better in the industry.