Laundry service industry in Indonesia was dominated by global brands which offered high pricing. Meanwhile, local brands’ quality tends to be not consistent. Customers need a new brand with good quality and reasonable pricing.
Launching a new brand in Indonesia will be risky since there were too many competitors.
A new brand emerged at a reasonable price, good quality, and elegant image. Belgium Laundry is the main theme of the brand, with the mission of bringing Belgium excellence for customers in the nation. The theme is visible all over the brand touchpoints for customers to see, feel, and love.