OOH Advertising: Learn and Use It to Boost Product Branding

5 Mins

Your Brand With OOH Advertising

You know how you’re scrolling through your phone, and ads pop up that you can easily ignore? Well, OOH advertising doesn’t let you do that. It’s the billboard you see while driving down the highway, the digital ad that catches your eye in the mall, or the poster you walk by on the street. 

It’s real, big, and hard to overlook. This physicality lends credibility and permanence to your brand, making an impression without being pushy. So, if you’re thinking about how to make your brand more noticeable and relatable, this advertising should be on your list.

What OOH Advertising is Elevate 

But, any form of advertising reaches you when you’re out of home (OOH). They can be digital screens in shopping centers, ads on public transport, interactive installations in public spaces, and many more. These ads are designed to catch your eye and make a lasting impression.

According to the Out of Home Advertising Association of America (OAAA), in the second quarter of 2023 alone, this advertising saw a 2.2% increase in revenue, hitting a whopping $2.68 billion. Digital OOH, which made up over 33% of sales, saw a 12.9% increase from the previous year.

6 Types of OOH Advertising

There are six types of OOH ads. They are different but can equally effectively make your brand known and liked.

1. Billboards

Billboards are the original OOH ads. These are the big, hard-to-miss signs you see along highways or busy streets. But billboards have gone digital right now. They have dynamic content that changes, making it even more engaging. 

2. Transit Advertising

This is all about placing ads on buses, trains, and stations. Why is this so cool? Because a diverse group of people uses public transport. You’re not just targeting drivers or shoppers; you’re reaching out to everyone who uses public transportation. 

3. Street Furniture

These are ads on bus shelters, benches, and kiosks. You see them while waiting for the bus or just taking a stroll. They’re right there at eye level, making it easy for you to engage with them. Also, they blend well with the surroundings while ensuring your message gets across.

4. Airport Advertising

Airports are like small cities filled with a captive audience. People are waiting, sometimes for hours, and that’s a lot of time to engage with an ad. Plus, you’re reaching a high-value audience here—business travelers, frequent flyers, and international tourists.

5. Event Sponsorship

Event sponsorship is where your brand shines at concerts, sports events, and festivals. It allows you to connect with a passionate audience who are already in a good mood and open to new experiences. 

6. Point of Sale Displays

These are the ads you see right when you’re about to make a purchase, like near the checkout counter in a store. The genius of point-of-sale displays is their timing. You’re already in the buying mindset, and seeing an ad at that moment can be the nudge you need to add one more item to your cart.

4 Tips for OOH Ads Campaign

Whether you’re a small business or a big corporation, the following tips can help you connect with your audience meaningfully.

1. Localized Messaging

Localized messaging means making your ad relevant to the specific location where it’s displayed. For example, you might focus on beach-related products if your ad is near a beach. Why does this matter? Because people are more likely to engage with an ad if it feels relevant to them.

2. High-Impact Visuals

Your visuals must be clear, compelling, and, most importantly, memorable. And here’s a pro tip: use contrasting colors. Why? Because they’re easier to read from a distance and stand out more.

3. QR Codes for Interaction

Adding a QR code to your OOH ad can turn a static experience into an interactive one. People can scan the code with their phones and be taken directly to a webpage, video, or coupon.

4. Measure Your Strategy

You can’t manage what you can’t measure. So, keeping track of your campaign’s performance is crucial. You can monitor the increase in website visits, track a specific coupon code use, or conduct surveys to gauge brand awareness.

4 Benefits of OOH Advertising

The following benefits can give your brand the visibility and staying power it needs to make an impact.

1. Builds Brand Awareness

OOH advertising is a champ at building brand awareness because your ad is in the real world, not just on someone’s screen. People walk or drive past it multiple times a day. This constant exposure makes your brand more familiar to the public. 

2. Enhances Ad Recall

This is the ability of a consumer to remember your ad after they’ve seen it. OOH ads excel here, too. Because OOH ads are part of the environment, they become landmarks people remember. 

“Oh, you know that coffee shop near the giant billboard of the running shoes?” See what I mean? People are not just seeing your ad; they’re remembering it, which is half the battle in advertising.

3. Reaches Unique Audiences

These ads can reach audiences you might not connect with otherwise. For example, placing an ad near a college campus can help you tap into the student market, while an ad near a busy office building can reach professionals. The key is to think about where your target audience spends their time.

4. Amplifies Other Media

OOH ads can give your other marketing efforts a boost. For instance, someone might see your billboard while driving and later encounter your brand again on social media. This multi-channel approach reinforces your message and makes people more likely to take action. 

OOH Advertising Can Boost Product Branding

You’ve got a great product, but how do you make it memorable? Use the OOH approach because they are everywhere. The more places your brand appears, the more familiar people become with it.

You can use striking colors, large text, and eye-catching images. The goal is to make people stop and look. And once you’ve got their attention, you’ve got a chance to make a lasting impression and invite them to do some actions. Another point to consider is repetition. 

People often take the same routes every day. So, if your ad is on their daily commute, they’ll see it repeatedly. The more times someone sees your ad, the more likely they will remember your product when they’re shopping.

Ready to make your brand unforgettable with Dreambox? Utilize OOH advertising to stay on top of mind with your audience with Dreambox Branding Services! Let’s discuss how OOH ads can fit seamlessly into your marketing strategy by visiting our contact page!


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