Improving the Visibility of New Brands: A How to
One of the biggest challenges a new business that you run must overcome is visibility. It is so fresh out…
A winning brand is an advanced brand.
Brand is you. Brand is the promise you give to consumers. Brand is the reason why your consumers choose you. Brands need to adapt, or they will be easily replaced and lose to competitors.
We are a branding consultant dedicated to help you build a winning brand.
Our distinctive area of expertise is handling emerging brands with limited marketing budget. We are committed to create advanced brands using our BrandAdvancement℠ methodology.
INSIGHT
Is There a Place for Humor in Marketing and Personal Branding?
Is using humor (e.g. inserting a joke) in advertising appropriate? Will it deliver or will it make everything look very…
Things that Make Brand-Switching Dangerous
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to…
What It Takes for Brands to Be Trustworthy and Reliable
It might seem like a daunting undertaking but not an entirely impossible thing to get. It only takes the following…