Avoid These Mistakes When Launching Your Brand
Brand name? Check. Logo? Check. Slogan? Check. All set. So you’ve decided to launch your brand, and you’ve also prepared…
Learn Branding from One of America’s Most Controversial People – Donald Trump
One of the hardest challenges a brand needs to face is how to retain loyal customers. Plenty of brands have…
Tips on Creating Awesome and Interesting Products without Losing Its Quality
When it comes to business, it is obvious that you’re going to sell your products, whether they are goods or…
It’s People Who Decide Whether Your Brand is Good or Bad, Not You
When building a brand, the perception of people towards your brand is one of the most important things that you…
Learn from People’s Mistakes, Not Yours!
There is an Indonesian saying that says “lebih baik mencegah daripada mengobati” which means it’s better for us to prevent…
3 Tips on Making Your Brand more Visible
“The keys to brand success are self-definition, transparency, authenticity and accountability.” –Simon Mainwaring First of all, before getting any further…
It’s Dangerous for Brands not to Live Up to Their Brand Promises
Living up to your promise, sounds very trivial doesn’t it? If you fail to fulfill it, people will hate you…
Learn Branding From Looking At the History of Lobster
“Value is in the eye of the beholder.” What comes to your mind when you think of lobsters? Is it…
You Don’t Have to Be Original to Be Successful
Many entrepreneurs struggle with their businesses because they often think that they can’t create or invent innovative products, whether it…