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A winning brand is an advanced brand.

Brand is you. Brand is the promise you give to consumers. Brand is the reason why your consumers choose you. Brands need to adapt, or they will be easily replaced and lose to competitors.

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We are a branding consultant dedicated to help you build a winning brand.

Our distinctive area of expertise is handling emerging brands with limited marketing budget. We are committed to create advanced brands using our BrandAdvancement℠ methodology.

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INSIGHT

Brand Promotion

“You can’t sell anything if you can’t tell anything.” – Beth Comstock Promotion in a…

Total Communication Campaign, Total Winning

A clear positioning will help you in organizing total communication campaign. According to Kotler (1997:257):…

Gain More Customers by Refining Your Brand’s Quality

Some people are loyal toward a brand because of their satisfying qualities. Brand judgments are…

Successful Brand Extension

The successful brand extension has “fit” and “leverage.” What is fit? What categories consumers will…

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