“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards
One of the strategies that almost all of the companies do is giving the best customer service to gain customer’s credibility. Customer service can make people believe in having the good first impression at the beginning. According to an expert Micah Solomon as customer service consultant, bad customer service can kill your reputation and devastate your bottom line. It shows how much services are crucial to the image and reputation of your enterprise.
Now, rather than you watched the employees in a clothes shop or spending your time to enter a supermarket to do research. It is way much better for you to finding out how to make the customer feel cared by following these guidelines:
Maximize the quality of the client by finding out ways to affect the consumer’s perception.
Almost everyone finds it hard to develop customer service since it seems in explicit to be found out. Even after the user fill out the customer survey, you still couldn’t be able to know how to treat them in a right way. So, researchers have already found out how to identify the service quality. Which is tangible (physical attributes and equipment), dependability (standardized operations), responsiveness (compliance to help and provide customer), competence (science and skill of employees), and empathy (giving attention to the client).
Using brand elements to increase brand recall.
Brand items such as logos, symbols, and character should represent your brand name. Why? Because it can build brand awareness and image. It can make the main advantages more real. Allied Moving Lines, for example, they focus on their appearance of drivers and labor since they are working in service and delivery field. A great appearance can create and raise people’s credibility by visual engagement. As simple as you pick and wear tidy clothes than messy one to go out.
Establish and communicate organization associations.
In producing perceptions of service quality, it is necessary to have organizational associations. Since it is related to your enterprise credibility and likeability to run the business well and supply the service. It can avoid misperception and conflict between the internal both external in dealing the crisis. That’s why communication is important to improve your service.
Plan corporate communication programs that enhanced consumer service experiences.
If your company runs a service enterprise, it needs marketing communication so the customer can learn your brand rather than what they glean from service encounters. Marketing communications such as advertising, e-mail, and all online communications like social media are necessary to develop the brand personality.
Build a brand hierarchy.
Services include brand authority and portfolio that can create excellent positioning for your company. Not only that but we can create marketing segments by focusing on price and quality. For sub-branding strategies, you can combine an individual and modifier name.
So, to gain customer’s credibility, you need to follow these guidelines. Which are maximize the client’s quality by finding out ways to affect the consumer’s perception, using brand elements to increase brand recall, establish and communicate organization associations, plan corporate communication programs that enhanced customer service experiences, and build a brand hierarchy. If you are still confused, you can contact us who can give you a great solution!