Is branding only needed by big companies? Is branding applicable only to products and services? And mostly, is branding really just a new logo, design, and website? Well, nope! Shocker, right? Today, we are going to debunk common myths of branding, to give you a clear understanding as to what branding actually is, and answer the question of Can anything be branded?
Before we answer the question, let’s be clear about what branding is. Branding is the act of giving an identity to something. Let’s imagine Bob. Branding a Bob would mean we decide what his identity is. Is he a gamer boy, or a Star Wars geek? Does he wear funny t-shirts or varsity jackets? Let’s say Bob’s identity is a Star Wars fanboy who wears funny t-shirts and likes to make pun jokes. When people think of Star Wars or puns, Bob straight away pops in their mind because that is what people associate Bob with. Branding is people’s perception of you, just as how people perceive Bob.
Now replace Bob with anything, a product, service, business, or anything really. People will always have a perception of something because humans always associate people, businesses, or anything with an identity. This is why branding is not exclusive to goods, services or big businesses. People associate everything with an identity, a fun event, or a caring organization or a convenient hospital.
So yes, anything can be branded! Whether you are a non-government organization, a curated night market, music festival, a lifestyle product, a singer, or a business, because people will always put an identity to your product or business.