Is it a Good Thing to Rely on Your Past?

5 Mins

The legendary Nokia 3310 is very famous for having incredibly strong battery capacity and very durable. So famous, those people even make memes – funny pictures out of it.

It’s one of the masterpieces Nokia have ever created, proven by how popular the phone is, even after the creation of smartphones (though people stopped using it in circa 2007). Memes aside, the phone was ultimately good at the time they were around.

Nokia-Meme-brand recognition - Brand-rebranding-Dreambox-branding-consultant-agency-Indonesia-Jakarta-Singapore

Source: quickmeme

But, the question is: is it a good idea for Nokia to make a new version of their legendary Nokia 3310? For those who haven’t been informed yet, Nokia just recently launched the new version of the legendary Nokia 3310, and this is how they look:

NOKIA-brand recognition - Brand-rebranding-Dreambox-branding-consultant-agency-Indonesia-Jakarta-Singapore

Pretty eye-candy, isn’t it? The bright color fits perfectly with the modernized user interface, making it very eye-fitting. But, the design is probably the only good thing this phone has.

Unfortunately, the phone received an awful lot of negative reviews, mostly says “the phone has no difference with the original 3310, what makes them different is the design and the camera. Even the camera is bad.” The phone has 2G coverage; not something to brag about in an era that mostly uses 3G and above. The phone has a minuscule storage of 32 MB. Not to mention this phone also has only 2 Megapixel (the iPhone 6 has 8-megapixel camera).

But some also say that the quality provided is only reasonable seeing the relatively low price they offer; 49 Euros each. 59 euros of a handy phone with a long lasting battery capable of storing pictures and even mp3 files is not as bad as people think.

Seeing the negative reviews, we can conclude that making a huge breakthrough as Nokia did with their new 3310 could cause danger to your brand. A brand should conserve carefully before making a breakthrough (which Nokia did), so your mistake won’t destroy the brand recognition you’ve built up. The question remains the same; is it a good thing for Nokia to rely on their past fame?


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