The brand is something that important, especially in the future. A strong brand is not all about creating unique names and advertising it to the media. The brand is what you offer to the consumer. The brand is a reflection of the quality of your product. Think about a brand of this way, the essence of a brand is a central element that contains experience that the consumer feels from the product and services.
The aim is to create and remain those feelings after using the product. If it turns out negative, you will certainly lose the brand elements. It will only remind the “dislike” in the head of others. Dell computers, for example, the company had terrible customer service that contributed to its fall from the first to the third position. The obstacle of facing the uphill to regain the consumer trust and credibility is high since reputation is hard to maintain.
The key is to raise brand awareness first. People will easily attract to something new and fresh. Then eventually, when consumer experience what the brand promise from the product, it will lead a credibility and loyalty towards the brand. The primary step is to delight the customer experience.
Therefore if you want to maintain or build a strong brand, you need a commitment to put your extra time and money into creating the best out of the best product. Then it will come to the marketing to spread to the wider areas.