“Always give people more than what they expect to get.” – Nelson Boswell
As an entrepreneur, you must be aware of how important it is to fulfill what customer needs and wants. It is a great thing, especially when it comes to fulfilling customer’s satisfaction and their expectation.
It’s like when one of your customer who loves sweet beverages is ordering a cup of coffee with cream on top, but you add more cookies and sprinkles. You get the smile that forms in his face when he receives your coffee. Do you feel the happiness?
To compete in the marketplace, a company should maintain their relationship both internal and external. Why? Because by keeping their stakeholders, it is way more profitable rather than finding the new customers. When you are finding new customers, you need to spend more for producing new products, advertising, marketing, etc. While on the other hands, you only need to find new strategies to keep your stakeholders close.
Well, you need to start with maintaining from internal branding. Your employee needs to realize that everything they do is crucial in creating experiences with the customer. It is because they meet and interact with the customer directly. They need to know that they have the biggest role in building your brand image and reputation in the future.
Then it goes to external branding. You can invent new strategies to reach your customer expectation. Such as Starbucks for example, now they create a gift card via iMessage. So the customer doesn’t need to go outside especially on cold days to purchase and give it to the special one. With the help of technology and their innovation, the customer can send Starbucks gift cards easily.
They improve what they already have, and it doesn’t need to put a lot of costs to reach customer’s satisfaction. That’s why it’s necessary for an enterprise to have a great brand strategy to maintain their relationship with the stakeholder. Don’t worry; we will help you to make a better brand strategy if you feel clueless!