Brand Personality is the location and physical layout of the business.
Adding personality to your business is the most important, often overlooked and misunderstood by many business owners. Imagine that you visit the office for the first time and find a building on the old fashioned in the poor or low-level standard work area without any innovation. What image will it build in your mind about this work or the office area? Probably not very positive, you can see the same mistakes on the Internet in many offices videos on YouTube, but what is even worse and opt-in page or sales page.
To attract customers, you need to make your business personality becomes charming. It must be part of any business plan from the start as continuous improvement required to make an interesting personality.
But is it really necessary to build a brand personality if you are a start-up business or sole proprietor? At the beginning of the budget stage, there seems to be a big problem. At the same time, business personality cannot be ignored. When you put the attractive brand personality, earning an income, and making the investment is not very difficult.
By making special visual for your business or company (e.g., design, logo, or symbol) you will help customers understand what you are selling to them. Your visuals that will depend on whether your brand is a brand company, promotion brand, food brand, and family brand, etc. image will help on your product and establish a professional image of your own company.
If you mess up everything together, you will confuse customers. You must differentiate your brand from other brands in your field to differentiate your product from your competitors. You can develop a very specific and personal image in the minds of customers. Remember, the more specific to become, the easier marketing will become part of.
You may want to create a jingle advertising or music to enhance the impact of brand personality. The logo is also great for labeling. Always keep in mind that it is the sum of everything that you can do to improve your business. Brand personality is the first impression may be the last impression. If you fail to convince customers in the beginning; you cannot be a bond to build a positive image in the future. That’s all about Brand Personality.