Did you know that brands can be “healthy” and or even “unhealthy”?
To gain as much profit as possible, many companies are willing to do everything, including doing inappropriate works such as political lobbying, excessive environmental exploitation, lowering wages, or even defrauding customers and banks. Brands or companies of that sort are often considered as “unhealthy brands”. They would do anything by any means necessary to maximize their profit, or even serving only the best interests of shareholders and not stakeholders.
Unhealthy brands are often associated with unfairness, work abuse, environmental damage, low wage, non-transparent, etc. Those bad connotations can surely hurt a brand’s reputation, turning profits into losses. Any sane brands would hate to lose their customers. But, weirdly enough, a lot of brands still apply these bad practices.
Meanwhile, “healthy brands” are obviously the total opposite. Healthy brands are transparent, don’t tell lies, value the lives of people including their employees, and are prioritizing in building long term relationship with customers rather than exploiting profits. A lot of strong brands also leave a minimal amount of carbon footprints.
One of the healthy brands out there is Tesla. The brand has an effort to preserve the environment by creating inventions that are safe for the earth, such as electric cars, solar panel and energy storage, which are environment-friendly. Their electric vehicles deal no environmental damage, as they do not emit pollution, unlike any petrol powered cars. Electric cars can be charged in charging stations.
Strong brands are determined not only by how much one can gain as much profit but also by how much respect and love they earn by doing the proper things. People will eventually come to you and your brand if you’re doing the legal thing.
Consult with us for more insights.