Digital Marketing Done Right by Wendy’s

Branding Strategi

“Always think outside the box!”. That’s probably what Wendy’s, a famous fast food restaurant chain always put into their minds.

Wendy’s are getting more famous than ever thanks to their witty remarks on Twitter that attracts Twitter users around the world to interact with them.

Wendy’s twitter account is giving sassy yet funny responses to people that tweeted to them, and for some reason, people don’t hate it, but instead, they love it! As seen from the picture above, the tweet that only contains a picture of a trash bin has been liked for over 14 thousand times and re-tweeted for over 8 thousand times! They don’t hesitate to tweet controversial thing that includes other big companies such as McDonald’s, Burger King and others! You can watch it here.

Wendys-Brand-Branding-Consultant-Agency-Indonesia-Jakarta-Singapore-Tweet

Take a look at Wendy’s comeback on Burger King’s try to bring down their 4 for 4$ meal combo:

Wendys-Brand-Branding-Consultant-Agency-Indonesia-Jakarta-Singapore-Menu

Wendy’s are throwing funny and smart responses to people trying to troll them while being able to slip their motto inside their tweets; “Fresh, never frozen.”

The good thing that Wendy’s get from being sassy on Twitter is, they get to advertise themselves by the help of Twitter users, without having to pay them. They only get to tweet on their already-popular Twitter account, replying to trolls mentioning their account and have people re-tweet and like them. Pretty smart indeed.

Are all these tweets are happened to be popular unintentionally? Wendy’s social media manager says “Like I said, we have conversations like this all the time.” Maybe a hogwash, but of course they write their tweets with their right minds without trying to hurt people’s emotions by not getting out of the line.
And finally, we can all learn that there’s nothing wrong with being completely open online, of course, while being responsible. Are you interested in using Wendy’s way to advertise your company?

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