Have you ever wondered why all of your marketing efforts you put into your brand don’t go well?
If you think the answer to that is solely because you don’t spend enough money for commercials, then you’re terribly mistaken. There are plenty of possible reasons why people don’t buy your products, and did you know that you being insensitive is one of them?
When things don’t go your way, ask yourself these questions:
Do people even know about our products?
Are you marketing your brand right? Have you put your products where a lot of people can see it? There are millions if not billions of brands trying to sell their products. If you think your products can sell solely because you think good products will sell, then of course you’ll never win the competition. You will still need to market your brand and the products it sells so that people become aware about the brand, which will lead them to purchasing the brand. How would you expect them to purchase something they don’t know?
Why should people buy from our brand?
If you can’t find any reason for people to buy the products of your brand, how do you expect for people to come and buy your brand? Many brands often face this problem, which is not being able to discover the brand’s unique, distinctive values. Without unique values to offer, your brand will have a hard time trying to fight off against brands that have been around for years.
Are we promoting to the right kind of people?
This might sound trivial, but in fact it is one of the biggest factors that can actually hurt your brand and its marketing activities. For example, if your brand sells toys for kids, obviously you wouldn’t sell them to adults as it doesn’t really make any sense.
By knowing the right target market and audience, you will be able to market and sell your products more easily.
What do people think about our brand and our competitors?
To find out what people think about your brand and its competitors, you can hand out surveys to people that fit into the category of your target market. You can find most of the information you need about your competitors by handing out surveys and doing interviews.
By learning from what your competitors do and what your brand doesn’t, you can point out your strengths and weaknesses. From this, you can enhance the strong points and avoid the weak points of your brand that will ensure your brand’s success in the future.
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