The function of social media is not only to introduce the profile of the company but also to promote the services and products that belong to the company. Some companies even make social media platform for a specific product and service, with the purpose to make people become thoroughly educated about this certain product or service.
From there, questions like these often arise: “Why is it important for companies to use social media to promote their brand? What are the benefits of this promotion strategy?”
The answer to this question is because social media brand promotion strategy is much cheaper and more effective than promoting the brand trough hard printed advertising. A company doesn’t need to spend a penny to create a social media profile whereas traditional promotion means will require a lot more money. Although the access to social media is considered free of charge the company are still able to promote the product and services optimally trough it. This approach will give great benefit not only to large sized companies but also small startup companies who need to cut down their advertisement cost.
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Social media brand promotion system also gives direct communication between the company and their targeted consumers, as the consumers are able to directly ask the company or the social media administrator about the product and the services that they offer. Besides, social media can also be linked from one to another even to the main website of the company that make promotion easier and effective.
Social media will also allow wider marketing target, as those who have social media are varied in term of age, education, and socio-cultural background. As the result, it will make the brand become more well known not only among the marketing target but also other consumers who indirectly relate to the target consumers. Hiring and celebrities as your brand ambassador is also good approach, since each product can also be linked to the private social media that belong to the celebrity. It means that social media branding strategy will allow you to map wider target although you don’t really plan to.
Although social media brand promotion system is effective, but it may also have weaknesses. It allows the people to express any kind of disdain on the open communication system which is the internet, meaning if not done correctly, social media branding can hurt the brand’s reputation.
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