“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
Personal branding is all the hype today. In today’s business climate where social media is the king of all interaction modes, it takes more than just quality goods to sell your brand. Sure, the best products make the best results. However, you need to also be able to sell yourself as part of the package. When you are the new kid on the block, it is always good to let others know your brand through you personally first. There are things you can do to improve your brand.
Local events are goldmine
The easiest way to bring yourself into recognition is by participating in a local event relevant to what you are trying to sell. Suppose you are someone planning on selling a new app you have just developed. Look for a local event such as a techno expo or something and book a stand in that event. This will provide a tangible platform for you to introduce your product and gain followers subsequently. Plus, you get to mingle with who’s-who of that world.
A website is your resume
This is especially true for anyone looking to sell their skill set. With no one else to depend on, you have to be your own marketer. It is where possible customers can review your past achievements and understand further about what you are offering and capable of doing for them.
Create a good website that people will instantly like you as a brand just by looking at your website. With a compelling, easy-to-look-at website, your audience will be able to find any kind of information they need about you and what you do, so consider creating one.
Pay attention to your followers
Gaining followers would be considered easy compared to maintaining them. A brand should be able to maintain contact and establish interaction with their followers constantly. Your business will benefit from their inputs. Find out what people like and don’t like about you by communicating directly with them through social media pages.
Get together with other influencers
Find likeminded influencers and collaborate with them. Advertising your own brand would be much easier if other influencers have recognized you and your products first. Exposure of this kind will expand your presence in the process.
Interested to see more articles about brand and branding? Click here!