“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” – David Brier
There is a saying which goes, “What you post in Instagram is what you hold important to you.” You can see it for yourself when you open your own Instagram account, is there photos of food, your loved ones, yourself or maybe something else?
Did you know that you are unknowingly creating your personal brand? As much as it affects your self-image and how people perceive you, we can actually manipulate this to your advantage in business. Instagram is the perfect platform to simplify the goal of reaching great heights in your business and expanding your horizons.
So, how can you engage your target audience? Here are some ways to do it!
1. Put your logo in the spotlight
Something that looks as simple as a logo can affect how people perceive your brand. What do you want to convey with your logo? Whatever it is you want to convey, make sure that your logo is simple, meaningful, and represents what you stand for as a business. If you feel intimidated and overwhelmed in logo making, seek out a digital activation agency can help guide you through your ideas.
2. Consistent theme and content
It is important to be consistent with your theme and content. For instance, the colour palette that you choose, the size and layout of your photos or the theme of your feeds. This is what determines whether your audience will stay to find out more or walk out. You do not want your audiences to be put off by the confusing colour choices and themes.
3. Cut out redundant words and highlight the important
When you upload an image on your Instagram, focus on the message you want to convey and choose engaging words that sends that message concisely. Make sure that the words describes the picture and does not sound vague.
4. Right timing
Pay attention to the right timing when you post on Instagram. It has been said by a social media marketer expert that there are several prime times in a day to upload a post. People will spend time on Instagram mostly from 12pm – 1pm and 6pm – 10pm, this is the time where you will get the most engagement from your audience.
These are the 4 ways you can establish a good brand identity in Instagram. It is important for you remember that the results will not be seen in an instant. With dedication, consistency and the right strategy, you will get there eventually.
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