“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.” – Scott Bedbury
For new businesses, branding system is an introduction guide to what the company is, or it can also be applied to new product and service that you offer.
Introducing a new brand is not an easy task to do, because people may not know the name of the company, the purpose of the product, not to mention and overall review about the company, the product, and the services. The branding will correspond to the image that reflects the prospect and the goal that you want to have in the future.
Here are several tips that you might like to follow in order to introduce the new brand on your startup business, especially if you have low budget in advertising.
Choose the brand that represents the company, the product and the service that you offer. The brand should define the purpose of the company, your goal, as well as the marketing target that you want to achieve.
If you have difficulties in defining your brand, maybe you should try to think of your brand as a person. What you need to have in mind in creating the image of this person is the features that you want to have in it, the identity, the characters, and well as additional equipment that correspond to the image that you want to have.
Chose the brand that might help you to build a long-lasting relationship with your costumers, it can be done by avoiding cultural appropriation, sensitive issue, and proper language. There are times when a certain items and ideas are considered acceptable but changes because the culture also changes, so you need to pay attention to this aspect.
Being eccentric and bold in ideas may also be an innovative way to make your brand look stand out, and it is common among new startup business.
If you have less money to promote your brand, then try to use daring technique in promoting the brand. You can start by creating your own website where the consumer may access the product and service easily. you can also use social media to promote the brand which is effective if you want to grasp the attention of young people.
Online branding system to support startup business marketing is preferable, it is as simple as mouth to mouth promotion where your consumers will share their experience in using your product and service. Of course, it can only possible if you build a good relationship with the costumers.