Inconsistency: How this Simple Word Could Ruin Your Branding

5 Mins

Inconsistency may sound like something simple, but it’s not as simple as you might think it is.

You change things according to your personal taste. On paper, that should not be all that harmful and detrimental to your branding. In fact, you may even think that those little changes might be something that your customers could perceive as fun. But did you know that a brand that is constantly changing could indicate unsteady frame of thinking? You come up with a new identity every so often that your company has a list of previous logos longer than its list of big time buyers. Personal preference of not, this should never be a thing ever. Even the most recognized brand doesn’t do that.

Related: Avoid This Fatal Mistake to Prevent Losing More Customers

As mentioned above, a startup with an identity always changing reflects how indecisive its owner could be. And it shows; no one likes to get something from a company whose owner does not seem to be able to make up their mind about what logo to use. It really is simple: If you couldn’t stick to one identity, how would you expect your customers to find you reliable. If this was the kind of strategy that you apply, you would drive your potential customers away rather than encouraging them to get to know you better.

If you thought accompanying that change in logo with strong social media influencers, you would be gravely mistaken. Heck, you wouldn’t be able to get any influencers out there with to begin with let alone get them to spread the words about your products. Design a logo, a tagline, or a slogan, or whatever that you think represents your brand the most. Make it so that they pack a punch to grab attention. Stick to it by all means. Changing your identity is only allowed with careful strategy plus after you are done having amassed a sizeable amount of followers and devoted customers.

Related: 3 Reasons Why Being Inconsistent Could Cause Danger to Your Brand

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