In fact, it is not only limited to Facebook and Twitter but also many other platforms that allow the company to share their brand through picture, video, narrative description and so on. Promoting brand trough social media is considered effective, since people use social media on a daily basis to update the news and information about topics that they have an interest to.
Read more: Branding Tips for New Startup Business!
Since social media might be the major instrument in promoting the brand, there are several rules that you must follow:
Optimize the social media profile of the brand that you want to promote.
Since we’re talking about social media branding, it is important to hire a person who will only work under this circumstance as the person will update every information that is related to the brand which is being promoted.
Create a promotion strategy that fits with your product and services.
You need to remember that specific approach in promoting the brand might be more effective than the other. For example, you might be able to promote cosmetics in social media when you provide the tutorial in it, but this approach might be less effective for a company that focuses on promoting services.
Consistency is the key to promote the identity of your brand.
It will be less effective to change the visual campaigned whenever you want to update your social media profile; changes will make the brand less specified and less known by people. Of course, in deciding the platform of your brand, you need to decide the market that you want to grasp, the specification of the product/ service that you want to give and the image that you want to create for the brand.
Although consistency and specific market target is important but making the branding promotion which iss appropriate for everyone will be best. It is not only appropriate under the law but also under the socio-cultural background of the consumers who become the target of marketing. Since social media can be accessed by people who are varied in term f age, cultural background and education; appropriating every content is a must.
You can be daring promoting the brand of the product and services that you offer if you understand what the impact every approach that you choose. The key of promoting the brand trough online social media is not only to work harder but also to work smarter.
Read more: Brand Strategy And What it Does to Brands
Click here for more articles about brand and branding.