“What makes things memorable is that they are meaningful, significant, colorful.” – Joshua Foer
How you first introduced your brand is something that will determine the level of exposure it will receive in the long run.
Now, in order that your business can stay in people’s mind, you need to do things that make it hard to forget. In other words, try to get your brand imprinted deep within their mind. And for this to happen, you need to be present all the time everywhere. TV, newspaper, magazine, radio, supermarkets or shopping malls, billboards, YouTube, Instagram, Twitter, and Facebook—make sure your brand is everywhere to find.
You may think that this is somewhat counterintuitive as you would argue that constant presence will only lead to oversaturation; which will only mean one thing: People will get tired of seeing your brands everywhere they turn their face to. But in advertising, there is no such thing as overexposure.
You have got to do all it takes to stay relevant and if that entails having to be visible everywhere so be it. If budget is of big concern, you can direct your focus toward online advertising. Social media is a perfect and potent advertising tool that will bring your business to the spotlight.
Create an identity that makes it easy for people to associate it with your brand. This could be in the form of a social media influencer talking about the values of your products on their personal account. In a manner of speaking, you will be creating a product ambassador of sort that can shine a light on what you are offering.
But the easiest way to craft an identity is by coming up with a tagline. Big industry players out there have their own taglines people can easily connect with. Create one for your own and make sure that it has a ring to it that people will identify with your brand.
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