03 May 2018

Essentially speaking, an influencer is the star of the social media.

It could be a real celebrity with millions of followers on their social media accounts. It could be an expert of certain field. It could be a no-name getting propelled into fame after their viral contents go, well, viral. If a celeb or an expert has already been equipped with what it takes to be the talk of the public, what does it take a regular person to be able to reach this level of fame? If you wish to be one, you need to build a brand befitting a social media celebrity.

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The first skill you need to master would be public speaking. You would be talking to a lot of people through your account so you need to craft a style of speech that grabs your audience’s attention. It’s not only about how to build an interaction with your audience. It is also about creating a voice with a tone that captivates everyone. Ability to create written content is also important for your brand. Technically, you don’t have to do it all on your own. You can post other contents to engage with your audience but make sure that you include the original source and have emphasized that you didn’t write the stuff yourself. It would be good if you manage to get in touch with the original poster.

If your plan is to be visually accessible, charisma is the next thing to have. Your brands need to reflect this charisma in its entirety. To be able to market yourself as a public figure also calls for copywriting. The simplest example of this would be your Instagram posts. The captions accompanying the photos you post must be well-coordinated to create an image that is appealing to many. If a startup contacts you to talk about endorsement, be selective. Make sure that the products suit what your audience needs.

Related: Apply These Skills to Improve Your Personal Branding

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